Raffael Dutra Rocha

Cinematic AI-generated portrait behind reflective glass with neon city lights, produced with a local AI workflow.
AI Workflow

AI Workflow

Advertising concept visual: SUV with a yellow parking notice under the windshield wiper in an urban setting.
Art Direction

Art Direction

Hands holding a deck of illustrated workshop cards with colorful abstract shapes, designed for SIJ UFSCar.
Graphic Design

Graphic Design

Mobile app screens showing the digital transformation of a physical card game designed for UFSCar.
Product Design

Product Design

Open brandbook pages displaying typography, color palettes, and visual identity guidelines for ASP Supermercados.
Branding

Branding

Presenter holding the product on a bright green set in a frame from the campaign film.
Creative Direction

Creative Direction